Uvend Cadbury & Kraft 3D Renders Digitas


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Digitas approached us to create 3D renders of packaged food products to be incorporated into Digital Vending Machines.

Challenges: To replicate products photo-realistically and reveal both package art and nutrition facts by animating a 360 degree spin.

Solutions: After carefully studying each product; curves and crevices were converted into basic models before adhering text, textures, and color to produce strikingly accurate three dimensional digital reproductions. Dynamic motion was then simulated by strategically manipulating lighting and rendering the models on a transparent alpha background for easy integration.