Puma LetsRun.com Droga5

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Droga 5 approached LetsRun.com, a popular runner’s portal website, with a request to totally transform the ordinary looking site into a Puma branded skinned version for a few days during a marathon all around Europe sponsored by Puma featuring Usain Bolt!

Challenges: Designing seamlessly on top of existing Lets Run content, as well as coding on top of some very messy existing code.

Solutions: Our CSS guru created an extended framework that enabled us to create compelling design graphics around the entire LetsRun.com site while allowing the owners to continue to update content without our graphics shell. In the brief few days this make-over lasted, site traffic increased by 300%!